I'm a Creative Copywriter from Curitiba, Brazil, currently working as Creative Promo Coordinator @ RPC - a television channel, TV Globo affiliate from the south of Brazil. In 2016, I wrote a book about storytelling techniques - explaining them through a fictional story about a boy who doesn't like to read.
But my first job as a creative and a producer, while still in college, was the lipdub film for Universidade Positivo, as part of Coca-Cola's "Move to Be Happy" project. Universidade Positivo was the only institution of Paraná invited to participate, and in just two weeks, students and professors from the Advertising course rallied several programs to gather props, rehearse, and film an one-shot video, following the project's guidelines. The video was selected as Top #4 and aired nationwide on the former "Caldeirão do Huck" show (Rede Globo), which aired on Saturdays. Since then, I've been envolved on creative projects as a screenwriter, head producer, production assistant, director, and, lately, as creative coordinator - responsible for creation and approval of creative concepts, texts, and also edited films for television.
(and yes! We've already filmed with Monja Coen!)
When I talk about the projects I'm most proud of, there are two owners of my heart:
the special project for RPC's Women's Day Campaign, from 2019. We had the opportunity to tell the story of the very first lady to wear long pants in the
state of Paraná - in a decade full of dresses and rules for every woman. The film brought home Gold, in the Image Promo category at Promax Latin America (2019).
And also, RPC's Christmas Campaign. Every year, a toy donation campaign starts around Paraná state, to help children in need. The main character - Marry, a joke with the sound of "Merry Christmas" - has its own animated short film, and it's a creative fulfillment to be part of the creative screenwriters team, year after year. The Campaign from 2023 was shortlisted as one of the best 360 Campaigns of 2024 Gema Awards Latin America!
Click here to read more about this campaign and get to know our Christmas' ornament, Marry!
Click here to read more about this campaign and get to know our Christmas' ornament, Marry!
But I love to talk about sports as well! That’s why this TV Promo for a classic game of Curitiba is part of my portfolio, as the creative coordinator. The film received the award for Best Journalism & Sports Promo at the 2019 Rede Globo Award - a competition among TV Globo affiliates
From 2009 until now, I've created texts, ads for social media and - mainly - TV Promos (more than I can count!). Besides all of these creations, I believe communication and storytelling also means we need to listen, support, and leave a positive mark on those who receive the message. That’s why I always try to get involved in social projects to build a more human, empathic communication, such as Instituto GRPCOM initiatives for non-profit organizations, helping them create communication projects and giving them a voice; I'm also a mentor at Alumna, helping to create the next generation of girl bosses.